ARPU（Average Revenue Per User）
読み方
あーぷ
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ネットサービスにおけるユーザー1人当たりの平均収益を示す指標です。この値は、有料サービス利用者と無料サービス利用者の両方を含んで計算されます。ARPUはサービスの収益性を評価するための重要な基準であり、この数値が上昇すると、サービス全体の収益性が高まることを意味します。