ARPPU（Average Revenue Per Paid User）
読み方
あーぷー
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ネットサービスにおいて、有料ユーザー1人当たりの平均売上高や収益を示す指標です。これは、サービスに対して支払いを行っているユーザーのみを対象とし、その平均的な収益を測定します。ARPPUは、有料ユーザーから得られる収益の効率性を評価するために用いられます。